Smart Social Insurance: People’s Livelihood Service Platform

Qingdao

To establish communication with this city regarding
their project, please contact secretariat@we-gov.org

  • Fast Facts

    City :

    3 Million

    Users

    700,000

    Employment opportunities

    Region : Asia

    National GDP Per Capita (USD) : 9608.42 (IMF, 2018)

    City Population: 9,046,200

    Year Implemented : 2013

    National Gini Index : 38.6 (World Bank 2015)

    Tags : GOVERNANCE ECONOMY DATA HEALTH

    Technologies Utilized : Oracle RAC, Big data analytics, Website, Mobile app, Trading middleware, AI, Cloud

    Funding Source : Government

    Project Cost : CNY 120 Million

    Project Savings :

    Planned Project Duration : Ongoing

    KPIs : Employment rate, Number of people using government services

  • Project Context and Overview

    Qingdao’s comprehensive and multi-faceted smart city program uses digital innovation to ensure the well-being of citizens and their good quality of life. ‘Smart Social Insurance’ People’s Livelihood Service Platform is part of the Smart Qingdao framework established in 2013 under the Qingdao Municipal People’s Government.

    Employment and financial stability are at the core of citizen’s well-being. The Smart Employment Platform is a part of this program and was developed to decrease unemployment and misallocation of human resources. It is a cloud-based management platform that compiles information for the city’s entire working-age population. It contains extensive databases on companies’ employee information, including number of labor resources, status of personnel with employment difficulties, job demand, company recruitment demand, etc. This data is used to allocate appropriate candidates to companies, deliver necessary resources, and provide training. Big Data is used to track employment trends and identify future areas of demand.

    Qingdao also wanted to address the shortcomings of the traditional social insurance service model through this program. They used technology to get rid of long queues, cash payments, complicated processes, and high administrative costs. Through the program, they introduced a social insurance card, standardized medical insurance and treatment in urban and rural areas, developed a unified medical insurance directory shared among all medical institutions, and introduced online payments for medical treatments. It strengthened the monitoring of medical services to ensure that health insurance funds are well managed. They were also able to develop a ‘mobile medical community nursing’ mobile app to facilitate smooth implementation of the nursing insurance system. This app lets citizens request door-to-door services and medicine delivery. These services were specifically developed to cater to the elderly, people with disabilities, and people with dementia.

    The Municipal Government also focused on improving municipal services by opening more communication channels, diversifying their services, and standardizing their services in urban and rural areas. Municipal services are now offered in-person, through self-service kiosks, online websites, mobile apps, and through call centers. Qingdao developed its own ‘people’s livelihood e-station’, an all-in-one self-service kiosk for municipal services.

  • Project Planning and Implementation

    Qingdao’s comprehensive and multi-faceted smart city program uses digital innovation to ensure the wellbeing of citizens and their good quality of life. ‘Smart Social Insurance’ People’s Livelihood Service Platform is part of the Smart Qingdao framework established in 2013 under the Qingdao Municipal People’s Government.

    Employment and financial stability are at the core of citizen’s wellbeing. The Smart Employment Platform is a part of this program and was developed to decrease unemployment and misallocation of human resources. It is a cloud-based management platform that compiles information for the city’s entire working-age population. It contains extensive databases on companies’ employee information, including number of labor resources, status of personnel with employment difficulties, job demand, company recruitment demand, etc. This data is used to allocate appropriate candidates to companies, deliver necessary resources, and provide training. Big Data is used to track employment trends and identify future areas of demand.

    Qingdao also wanted to address the shortcomings of the traditional social insurance service model through this program. They used technology to get rid of long queues, cash payments, complicated processes, and high administrative costs. Through the program, they introduced a social insurance card, standardized medical insurance and treatment in urban and rural areas, developed a unified medical insurance directory shared among all medical institutions, and introduced online payments for medical treatments. It strengthened the monitoring of medical services to ensure that health insurance funds are well managed. They were also able to develop a ‘mobile medical community nursing’ mobile app to facilitate smooth implementation of the nursing insurance system. This app lets citizens request door-to-door services and medicine delivery. These services were specifically developed to cater to the elderly, people with disabilities, and people with dementia.

    The Municipal Government also focused on improving municipal services by opening more communication channels, diversifying their services, and standardizing their services in urban and rural areas. Municipal services are now offered in-person, through self-service kiosks, online websites, mobile apps, and through call centers. Qingdao developed its own ‘people’s livelihood e-station’, an all-in-one self-service kiosk for municipal services.

  • Project Results

    Over 100,000 people received skills training, more than 400,000 working posts were provided, and more than 700,000 employment opportunities were provided for more than 600,000 people thanks to the Smart Employment Platform. Until 2017, more than 2,000 nursing personnel of more than 600 community hospitals have carried out up to 1.255 million visits. More than 300 self-service machines have been distributed across Qingdao, and these services have been used by more than 70,000 companies and over 3 million individuals.

    The project has produced outstanding results, but Qingdao wishes to make even more improvements. Given the large amount of personal data the project handles, investment in cybersecurity and information security is imperative. The mobile application is constantly being updated to improve its efficiency and expand its number of services. Qingdao also hopes to make use of facial recognition technology to expedite certificate issuance.

  • Recommendations for Transfer

    It is recommended that cities secure seed capital, but also design a sustainable financial support mechanism. Strong leadership is also necessary to coordinate and integrate resources. Leaders should consult experts during the planning and implementation stages of the project. City officials and employees should receive information sessions or training to learn how to use the new resources, how to collaborate, and how to promote these services to citizens.

    City conditions must also be considered before implementing a large scale project. Cities must first have a strong network of public services in place in both rural and urban areas. Widespread access to internet and wi-fi is also necessary for employees and users to be able to use smart solutions and services.

  • Figures and Images

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